SMA — A senior marketing strategist for €99.

01 — Positioning

What SMA is not.

Not ChatGPT with a marketing system prompt. Not a content factory. Not a SaaS subscription. Not a feature list. Not "10x your marketing with AI." Not a prompt library. Not a junior intern that says yes to everything.

What SMA is.

A senior marketing strategist that lives inside your Claude Code. Runs Dunford-style positioning sprints. Builds JTBD maps from your customer interviews. Prices your engagements. Writes the Monday client memo. Pulls live data from your ad platforms. Tells you when your brief is weak before doing the work.

Refuses to invent customer quotes. Refuses race-to-the-bottom pricing. Refuses to write strategy from vibes.

02 — Capabilities

Five categories of senior work.

01

BRAND INTAKE & STRATEGIC SPINE

Run discovery on a new brand. Build the baseline every other deliverable rests on. Multi-client mode included.

02

PRICING & PACKAGING

Price your own services and your clients' offers. Anti-budget-shock prep before the discovery call.

03

DISCOVERY → PROPOSAL → STAKEHOLDER PERSUASION

Prepare and debrief discovery calls. Write outcome-anchored proposals. Sell strategy to internal leadership.

04

REPORTING & STRATEGIC NARRATIVE

Pull live data from connected ad and analytics platforms. Write the weekly client memo with strategic interpretation, not vanity metrics.

05

SEO, AI-SEARCH, AND PAID-ADS EXECUTION

Paid-ads audits across 7+ platforms. SEO + AEO/GEO strategy. Search Console, GA4, Bing data on tap.

03 — Show the work

This is what SMA actually outputs.

Three real moments from a working session — intake on a new brand, pushback on a weak brief, the moment of strategic conflict the methodology is built to surface. Read them. This is what €99 buys.

~/marketing-agent $ run intake on acme-saas.com

Reading https://acme-saas.com
Reading https://acme-saas.com/about
Reading https://acme-saas.com/pricing

First impression — Acme SaaS

Brand baseline:                  not yet established
Customer interviews on file:     0
Last positioning sprint:         never

The site says "the leading platform for B2B sales teams."
Three competitors say the same thing on their homepages.
That's not positioning — that's wallpaper.

Two questions before I build the baseline:

  1. Single-brand mode, or are we serving multiple clients
     with this?
  2. Have customer interviews been run in the last 90 days?
     If yes, point me at the transcripts. If no, the baseline
     will be assumption-heavy and I'll flag every assumption
     so you don't ship strategy off them.

>

~/marketing-agent $ write the proposal for tomorrow's pitch
                    with Northwind Studios

I can write that proposal. I won't write it well.

Reading discovery_notes/northwind.md
  → Length:           4 lines
  → Budget signal:    none
  → Decision-maker:   not identified
  → Stated pain:      "they want better marketing"

Two paths.

  Path A. Ship the proposal as-is. Converts at ~30% in
          cold-pitch contexts. You lose this one and learn
          what their budget actually was.

  Path B. Hold 24h. Run a 30-minute scoping call tomorrow
          morning. Surface the real budget, real decision-
          maker, real pain. Ship a narrower proposal
          Wednesday that converts at ~60%.

Path B costs you 30 minutes. Path A costs you the deal.
Your call.

>

~/marketing-agent $ positioning sprint for acme-saas

Reading brand baseline       (last updated 2026-04-12)
Reading JTBD map             (last updated 2026-04-15)
Reading customer interviews  (12 transcripts)

Reconciliation log — conflict detected:

  Brand baseline says ICP:           "B2B SaaS founders"
  Customer interview transcripts:    "agency owners, 3-8 employees"
                                     mentioned 9 times across 12 calls

This is the work. The brand thinks it sells to founders.
The interviews say it sells to agencies. The website is
written for founders. The product is being bought by
agencies.

Until you decide which one is the actual ICP, the
positioning sprint produces different output. I'm not
going to pick for you — that's a strategic call, not a
methodology call.

Pick one:

  [1] ICP is B2B SaaS founders. Agencies are an accident.
      We re-position to fit founders harder.

  [2] ICP is agency owners. Founders are the legacy
      audience. We re-position to fit who's actually buying.

>

04 — Methodology

Built on the methodology that defines senior marketing.

SMA is not improvising. The agent runs April Dunford's 10-step positioning method, Clayton Christensen's Jobs-to-be-Done framework, and the discovery-to-proposal discipline that separates senior strategists from content factories.

You're not buying a prompt library. You're buying a methodology that costs €5,000 to learn at a workshop, embedded into a tool that applies it to your work every day.

Dunford

Positioning sprints with reconciliation discipline.

Christensen

Disruption theory. Innovator's Dilemma logic.

Jobs-to-be-Done

Customer interviews → evidence-anchored Jobs map.

05 — In the bundle

Everything that ships in the ZIP.

sma-bundle/
├── AGENT.md ........................ The strategist's identity & rules
├── README.md ....................... Start here. 5-minute orientation.
├── INSTALL.md ...................... Step-by-step, 30-minute setup.
├── skills/
│   ├── positioning-sprint/ ......... Dunford's 10-step method
│   ├── brand-intake/ ............... Multi-client baseline builder
│   ├── jtbd-synthesis/ ............. Interviews → Jobs map
│   ├── pricing-strategy/ ........... Own services + client offers
│   ├── quarterly-strategy/ ......... Roadmaps with named abandons
│   ├── discovery-to-proposal/ ...... External + internal modes
│   └── weekly-strategic-narrative/ . The Monday memo, automated
├── tools/
│   ├── core/ ....................... 6 curated open-source MCPs
│   └── optional/ ................... Vetted free libraries to extend
├── workflows/ ...................... 5 end-to-end canonical examples
└── walkthrough/
    ├── video.mp4 ................... Setup walked through, screen-recorded
    └── lessons.md .................. Step-by-step usage course
Total: 6 custom skills + 6 MCP integrations + 5 workflows
       + complete setup walkthrough.

06 — Install

30 minutes to first deliverable.

Step 1

DOWNLOAD

The bundle arrives as a ZIP. Unzip into a folder you control — typically ~/marketing-agent/.

Step 2

INSTALL

Walk through INSTALL.md. Connect Google Ads, Meta Ads, Search Console via OAuth. Free to all. ~20 minutes including coffee.

Step 3

RUN

Open the folder in Claude Code. Type "run intake on [your-brand]." The agent introduces itself and starts working.

You don't need to be a developer. If you can install a Slack app, you can install this. The walkthrough video shows every click.

From the founder

Why this exists.

I built SMA because I was the buyer.

Solo agency operator. Three to five clients on the desk at once. Senior strategic decisions hitting me every Monday with no peer to ask. The proposal I knew should be tighter but never was. The positioning I knew was muddled but couldn't see clearly from the inside.

The first version was a folder on my own machine for my own work. Ran it on my own brand. Priced my own engagements through it. Wrote my Monday memos against it. The proposals went out tighter. The pricing held under pushback. The decisions I'd been drifting on got named on calendar instead of dying in quarterly reviews.

Then I shipped it to clients I trusted. Same pattern. When they used SMA on their own positioning, the products reached market sharper, the strategy held up under stakeholder pressure, and the businesses scaled past the bottleneck a solo strategist can't unblock alone.

That's the only credential I'm putting on this page. Not testimonials we don't have yet. Not "trusted by 10,000." What's true: I needed this, I built it, I used it, my clients used it, it worked. €99 is what it costs to stop being alone with the call.

— Stefan
Sve o AI · @sveo_ai

07 — Pricing

The senior strategist who would do this work for you costs:

Senior marketing strategist (in-house) €180,000–€250,000 / year

Fractional CMO €5,000–€15,000 / month

Mid-level marketing manager €70,000–€110,000 / year

Marketing agency retainer €4,000–€20,000 / month

SMA — €99 once.

Normally €249. Launch pricing through May 25, 2026.
After that, it goes back to €249 and stays there.

What you get: the agent, six custom strategist skills, the curated MCP stack, the install playbook, the step-by-step walkthrough, and every Wave 2 and Wave 3 skill update as they ship — free, forever.

One payment. Yours forever. No subscription. No seat licenses. No upsell.

Get SMA — €99

Pay via Lemon Squeezy. All major cards + PayPal. VAT handled automatically. Bundle delivered to your inbox in 60 seconds.

08 — Objections, answered

Things you're probably wondering.

Do I need to be technical?

No. If you can install a Slack app, you can install this. The bundle ships with a step-by-step walkthrough video and a written install guide. Every click. Every command.

How is this different from ChatGPT?

ChatGPT generates from prompts. SMA runs methodology and pushes back on weak briefs. Different category, different output. Ask ChatGPT to "write a positioning statement" — you'll get a plausible-sounding paragraph. Ask SMA the same — it asks you for the customer interviews first, refuses to invent quotes, and surfaces the conflicts in your evidence before writing anything.

Can I use it across multiple clients?

Yes. Multi-client mode is built in. Every artifact is namespaced under clients/[client-slug]/. Switch context with one command.

What's the refund policy?

There are no refunds. This is a digital product — once you have the bundle, you have it. Read the AGENT.md preview, watch the walkthrough video, scroll back up to the artifact wall, and make sure SMA is right for you before you buy. If you're on the fence, it's not for you yet.

What about updates?

Wave 2 and Wave 3 skills ship to existing buyers free. Bundle owners get every future strategist skill that ships under the same package, forever.

Is it in Serbian?

Yes. The agent is fluent in Serbian and the regional Balkan market context. Switch the page above to /sr to read the Serbian version of this site.

Why not a SaaS?

Because you own it. No monthly bill. No "we changed our pricing." No vendor lock-in. The bundle lives in your folder, on your machine. Yours.

One more thing

The senior peer you've been working without.

You've been writing the proposals alone. Pricing the engagements alone. Reading the data alone. Carrying the brand strategy alone.

You don't have to keep doing that for €99.